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Edmonton develops new plan to embrace winter


Staff writers
December 13, 2012 — The cold winters of Alberta don't usually attract people outdoors, but city officials are trying to change that way of thinking with a new winter strategy.


The Edmonton Winter Strategy hopes to provide more opportunities for outdoor activity
The Edmonton Winter Strategy hopes to provide more opportunities for outdoor activity

Edmonton's "For the Love of Winter" program has been designed to transform the snowy city's image to one that embraces cold weather. 

The city council initiative seeks to encourage people to embrace the Edmonton winter by making outdoor activity easier and more accessible. 

“Winter is a major part of who we are," said Councillor Ben Henderson. "And we need to take advantage of it. We need to have fun with it again." 

The strategy also pledges to design Edmonton for winter safety and beauty while fostering activities like festivals to boost the local economy. 

After "For the Love of Winter's" unveiling, its next step is developing an implementation plan, which will be done jointly by the City of Edmonton and a volunteer Advisory Council.

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