In 2010, after 10 years on the air at The Weather Network, I left my role as an on-air Presenter to take a behind-the-scenes job as Manager to our bureaus and writers. The experience was fulfilling, insightful and gratifying. I worked closely with a high performing team of 17 or so people (depending on how many casual writers we had on our roster at any given time) stationed all across Canada. But now Iím back in front of the camera. Since youíre tuning in to The Weather Network for the forecast and not to hear my life story, I thought it better to explain why Iíve made the switch back in this online post.†
One of our goals at The Weather Network is to connect with our audience by providing localized information, perspective and telling stories that resonate with people. You may or may not know that we actually send out many different feeds, or signals, each targeted to different audiences so we can do just that. Along with localization, storytelling has been, and will continue to be, a strong programming focus for us.
With a bit of restructuring, the responsibilities of my former role have been delegated to others which facilitates this new opportunity. Iíll now be on the air Monday to Friday mornings through to early afternoons. Iíll be focusing on how we tell stories and influencing what stories we choose to tell. Being in the thick of things in the newsroom will allow me to have a firsthand perspective that is more challenging to obtain from an office down the hall.†
I will from time to time be off shift to sit in on interviews, auditions and air checks. Iíll be working with our on-air talent and contributing to a regular blog. Of course social media is a huge component of how we stay connected to each other so thatís a key part of my new role as well.†
If you have a great story to share that is weather or environment-related, Iíd love to hear from you. You can email me directly at: email@example.com or better yet, follow me on Twitter @Sheryl Plouffe and use the hashtag #TWNstorypitch if you can express your story idea in 140 characters or less.