Following an unusually mild winter, Aspen Ski Area hosted a snowless ski race in an effort to raise awareness about climate change and its impact on outdoor industries.
Auden Schendler, vice president of sustainability for Aspen Ski Company, spearheaded the event.
“Climate change is already pounding businesses and communities, whether you’re a ski resort, an insurance agency or a raft business,” he said in a statement.
The Colorado-based ski company organized the competition to commemorate Climate Impact Days, an awareness campaign sponsored by environmental watchdog 350.org.
More than 100 countries hosted nearly 1,000 events in honour of the day.
Earlier this week, the Colorado Department of Transportation announced it would be opening the Independence Pass, a popular mountain roadway, two weeks ahead of schedule due to a lower-than-average snowpack.