The Province of British Columbia has teamed up with ICBC and the police to raise awareness about winter driving safety.
The campaign, which kicked off earlier this week, urges drivers to adjust their speed and take proactive measures when commuting on slippery roads.
According to a media release from the ICBC, the Lower Mainland is a treacherous region, recording an average of 64 crashes each October due to speeding.
Accidents increase significantly in December, when the weather worsens.
“In the Lower Mainland, we see a lot of rain. And when it starts to rain, we're reminding people that it's not the same as driving in dry conditions,” says Jill Blacklock, ICBC Road Safety Program Delivery Manager.
“The reality is that when you slow down you see a lot more of the road and the faster you're going, the longer it takes to stop.”
ICBC also recommends that drivers keep their windshield fluid topped up and tires properly inflated.
“It's a time of year when, in our province, there are lots of different climates you may drive through,” Jill says.
“You want to make sure that ... you've got the right tires and a full tank of gas. If you get stuck, it's good have a safety kit in your vehicle, along with pylons, food and a blanket to keep warm.”
Before you head out, here are some more tips to keep you safe on the roads this winter.