Jova has weakened to a Category 2 storm. It is expected to make landfall early Wednesday morning near the popular resort city of Puerto Vallarta.
It had been strengthening steadily since it became a tropical storm in the eastern Pacific last Thursday. It became a major hurricane Sunday and was expected to weaken slightly before making landfall.
A hurricane warning is in effect for the coast from Punta San Telmo to Cabo Corrientes. A tropical storm warning is in effect from Lazaro Cardenas to Punta San Telmo.
By Monday, tourism webcams in Puerto Vallarta and nearby Ixtapa were already showing overcast skies and pounding surf. Strong winds began hitting the coast on Tuesday. That prompted business owners to close their shops and put protective shutters on windows.
Following behind Jova is Tropical Storm Irwin. After weakening to a tropical depression on Tuesday morning, the storm picked up steam once again. It appears to be following in Jova's tracks and is steadily moving towards the coast, potentially affecting Puerto Vallarta by Friday.
Meanwhile, the Atlantic Ocean has gone quiet after a recent burst of tropical activity. Tropical storm Philippe was reduced to remnants Sunday after circling at sea for two weeks.
A weak disturbance formed midway between the east coast of Florida and the northwestern Bahamas Friday.
That system brought heavy showers to the Florida peninsula as it moved inland. Parts of the Miami-Dade area had seen more than 250 mm of rain by Sunday morning.
Visit The Weather Network's Tropical Storm Centre for updates on the 2011 hurricane season.