Andrea Stockton, staff writer
February 16, 2011 — Gold medals weren't the only accomplishment at the 2010 Winter Olympics. There's been a boost in tourism across the country.
Vancouver hosted the 2010 Winter Olympics, and while the Games were remembered for the spring-like weather, the conditions helped to draw visitors from all over the world.
“What people saw was probably not what they expected. And certainly that played a role in the people wanting to come here,” says Walt Judas, with Tourism Vancouver.
“Wow if it could be that nice during the Games period and it felt in some ways more like a spring or a summer than a Winter Olympics, certainly that impacted people and it compelled them to think about coming to Vancouver,” notes Judas.
The media exposure before and after the Games helped to generate awareness as well, adds Judas. “We couldn't have done it on our own.”
Vancouver saw a four percent increase in tourism in the following months and that number is expected to jump even higher this year.
The Canadian Tourism Commission said the Games actually helped to boost tourism across the entire country. After the Games, there was a significant increase in travel bookings to Canada in general.
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